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Trends & Insights
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Nielsen Global Report: Climate Change & Influential spokespeople
Former US vice-president and recent
environmental
celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47 country Internet survey conducted by The Nielsen Company and Oxford University
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What's Hot Around The Globe: Insight on personal care products
This 2007 edition looks at the fastest growing categories and product areas across 69 key markets around the world, based on their value sales increases from 2005 to 2006. The consumers and these markets make up more than 75% of the world's population, contributing more than 90% of the world's GDP
Download the complete report... |
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Consumer Ailments & Remedies
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers and when it comes to their treatment in an industry estimated to be worth over US $ 70 Billion, consumers are loyal and habitual purchasers of Over-The-Counter(OTC) self-medication products...
Download the complete report... |
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The Nielsen Company Lanka (Pvt) Ltd., 98. D. S. Senanayake Mawatha, Col 08 tel + 94 11 2688446 - 8 fax + 94 11 2688449 |
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